The Ordinary Integrated Campaign
#outoftheordinary (shot by yours truly)
The Ordinary is known for its minimalist and affordable skincare products. They focus on delivering high-quality formulations with a strong emphasis on transparency, science and ingredient integrity.
Insight
Looks are important. Here are some challenges that Gen Z and Millenial women face surrounding the beauty industry.
- hyper-perfectionism
- insecurity
- stress
HMW statement
How do we empower Gen-Z and Millennial women to challenge beauty stereotypes and embrace their authentic selves during a heightened time in America?