Lucy Ruppert
OVERLOADED- LIFE IN FOCUS

Description
A photo campaign that is part of the larger Life in Focus mock campaign in partnership with Kodak . Tapping into the digital overload that Millennials and Gen Z experience, we hope our images encourage viewers to pause and reflect on their own lives—perhaps recognizing their own digital overwhelm.

The Ask: Develop a creative campaign for a brand that addresses the climate crisis.
Get: Creative & stressed Millennials + Gen Zers
To: Adopt a new mindset and hobby to destress from a fast-paced digital world.
By: Using a Bio-disposable Kodak Camera, allowing the user to stay in the moment and see life authentically and unfiltered

*This shoot was apart of my creative strategist class and was not a requirement. Shoot concepting done by me.

Photo Credits
Models: Elias Contreraz, Will Ficker, Sailor Raitses, Lela Akiyama
Stylists:Elias Contreras, Lara Clute, Autumn Hawkins
Videographer: Moses Peet
Behind the Scenes: Lara Clute and Jillian Peffer
Lighting Assists: Oliver Bigman,Lara Clute, Will Fuller, Isabella King, Jillian Peffer
Emotional Support: Eva Frezza
psst more down below
TROPOCELL ft. Max Stuebe
“‘Tropo’ meaning turn or change, and ‘cell’ because of the cellular structures it emulates.” -Max Stuebe

Max, a third-year UO Product Design major, asked me to photograph his final project involving CAD and 3D printing. Since I primarily shoot portraits, I took on the project to push myself outside my comfort zone. I collaborated with Charles Northern and Max Unkrich to curate multiple moody lighting set-ups in alignment with Max’s vision board.

I learned how to...
-enhance a product’s features using lighting techniques
-execute product arrangement
-collaborate with a designer outside the SOJC (School of Journalism) and gain insight into their process

COLLABS
 THE RACKS THRIFT STORE Eugene, OR
A Y2K-themed vintage store  supporting over 30+ vendors.
ALIGN MAGAZINE University of Oregon
An arts & culture publication with an emphasis on life style and fashion.
BOWL PEACEEugene, OR
An indie slacker rock band.




THE RACKS 2025
Applied for Photographer position and partnered with The Racks Eugene and worked closely with the owner, Alyssa Corpuz, to execute three Y2K-themed shoots. Directed models and took part in concepting.  

CLICK ON EACH ONE FOR FULL SPREADS
1. Fashion Resolutions 2025 page
2.Vendor Spotlights page
3.Winter Edition 2025 Catalog page

*Photos apart of the Fashion Resolutions 2025 page
PRODUCT VENDOR SPOTLIGHT
Photographed a feature page highlighting Sydney Tall and Melia Miller, two vendors who curate and distribute Y2K fashion for The Racks Eugene. Isabella Torres (Art Director) created heart cut-outs for the shoot.  

Theme: Valentine’s Day

ProjP