Implications of AI on Art Direction
AI is a hot topic. I was curious as to how it would impact my future. Through research, I stretegized a plan on how I will implement AI within my workflow to be prepared for the industry.
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My Strategy
- Learn MidJourney, Microsoft AI, & Google Notebook
- Use AI to prompt lighting set-ups, photoshoot mockups, posing ideas etc.
- Understand how to prompt AI from a technical standpoint and understand key wording and language
- Learn how to use AI for organizational purposes (file naming etc.)
How did I get there? Here’s my research on how it’s being used
Scenario 1: visual, used for innovativeness
Using Midjourney to create unique concepts, but numerous team revisions and feedback are done until met with the client’s standards. This allows more of a human touch to be involved in the campaign deliverables.
Scenario 2: visual, efficiency
Used to create deliverables under a tight budget and a three to four day timeline. Agency only repeats the process of prompting a few times before finalizing a fully AI generated deliverables.