More Than a Game
Reframing Gendered Stereotypes
Background/Insight
Women are given where they are pressured to perform and they are judged how well they are able to conform to what society deems as attractive.

I worked with teammates who had backgrounds in graphic design and film to create a media artifact for a gender media studies class. I was tasked as producer/art director. Together, my team and I made a social media carosuel with our research and photos I took.

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Questions
I asked myself how can I make this an overexaggerated/ironic portrayal of  how woman are showcased through the view of the media and people in power?

Moodboard Time
I wanted to communicate dynamic and dramatic movements partnered with hyper feminine styling (heels, short-shorts, jewelry, tight silouettes). Shout out to Cori who did an incredible job understanding the vision.



Excecution
Female athletes are often expected to balance high end performance with a socially acceptable image, which can be very draining both physically and mentally and is usually unrealistic anyway.


Image with hand soccer ball
Hand with jewelry on top signifies that apperance overweighs the actual performace hence the goalie gloves on the bottom
Dramatic stance. Often, women are labelled as such when they’re standing up for themselves in sports.



Graphic done by Charles Northern. Featuring statistics and phrases that relate to a female athlete’s experience when it comes to the media. 


Credits:
Art direction/Photography: Lucy Ruppert
Co-director/Design: Charles Northern
Talent: Naseeb Reyes & Goya
Styling: Corinne Markus
Research/Copy: Braeden Schmidt, Kyle