Why this matters to me:
What makes this campaign especially meaningful to me is that I led every aspect of its creation. Filling every role helped me realize that my strengths lie in art direction and production. Specifically, using those skills to create work that challenges norms and has a positive cultural impact. I often think about “little lucy” when I explain this campaign because the messaging is what she needed to hear in middle school. I hope to impact those “little lucy’s” or those “big lucy’s” who are in the same place.
Credits